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Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising
Haley, Eric - In: Journal of advertising : official publication of the … 25 (1996) 2, pp. 19-36
Persistent link: https://www.econbiz.de/10008123882
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The influence of advertising context on perceptions of offense
Christy, Timothy; Haley, Eric - In: Journal of marketing communications 14 (2008) 4, pp. 271-292
Persistent link: https://www.econbiz.de/10008124489
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Communicating with college student nondrinkers : using the six-segment message strategy wheel to create advertising messages that resonate
Wolburg, Joyce M.; Haley, Eric John - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10014514645
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Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo; Haley, Eric John; Shang, Yuanyuan - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
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Insights into University Freshman Weight Issues and How They Make Decisions About Eating
CHILDERS, COURTNEY CARPENTER; HALEY, ERIC; JAHNS, LISA - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 306-329
Persistent link: https://www.econbiz.de/10009133196
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Developing Breast Health Messages for Women in Rural Populations
HALEY, ERIC; AVERY, ELIZABETH J.; McMILLAN, SALLY J. - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10008849835
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Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10008303120
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Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John; Pittman, Matthew - In: Journal of advertising 51 (2022) 3, pp. 323-335
Persistent link: https://www.econbiz.de/10013362315
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Vertical individualism as a motivating factor in perceiving CSR advertising for East Asian markets : Korea and China
Lee, Yoon-Joo; Chen, Huan; Haley, Eric John - In: Journal of current issues and research in advertising 44 (2023) 4, pp. 517-541
Persistent link: https://www.econbiz.de/10014444784
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Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee; Haley, Eric John - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602