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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J. - 2007 - 10th ed.
Persistent link: https://www.econbiz.de/10003082095
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The consumer trap : big business marketing in American life
Dawson, Michael - 2005 - 1. pbk. ed
Persistent link: https://www.econbiz.de/10002722402
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Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA
Becker, Christian (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002411169
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New age capitalism : making money east of Eden
Lau, Kimberly J. - 2000
Persistent link: https://www.econbiz.de/10001425901
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Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel; Schusser, Oliver W. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006) 8, pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
Cohen, Marshall - 2006
Persistent link: https://www.econbiz.de/10003361585
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J. - 2007 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
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Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.; Lattin, James M. - 2000
Persistent link: https://www.econbiz.de/10001599719
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2004 - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923