Narrow search
Showing 21 - 30 of 429,488
Cover Image
Ethnic marketing for Hispanics in the U.S. : are they worth pursuing?
Hauschel, Bianca - 2016
Persistent link: https://www.econbiz.de/10012384645
Cover Image
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Cover Image
The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Shoham, Aviv; Segev, Sigal; Gavish, Yossi - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 403-412
Persistent link: https://www.econbiz.de/10011814805
Cover Image
Reaching the U.S. Hispanic wine market : highlighting the opportunities
Velikova, Natalia; Wilkinson, Kenton Todd; Harp, Shelley S. - In: Journal of food products marketing 22 (2016) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10011560846
Cover Image
Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
Zolfagharian, Mohamed Ali; Sun, Qin - In: The journal of consumer marketing 27 (2010) 4, pp. 345-357
Persistent link: https://www.econbiz.de/10008651285
Cover Image
Conative loyalty of Latino and non-Latino professional baseball fans
Harrolle, Michelle; Trail, Galen; Rodriguez, Ariel; … - In: Journal of sport management : the official journal of … 24 (2010) 4, pp. 456-471
Persistent link: https://www.econbiz.de/10008656371
Cover Image
Testing key hypotheses about US Hispanic consumer behavior : marketing assumptions or reality?
Korzenny, Felipe; Valdez, Carlos; McGavock, Holly - In: The interface of business and culture, (pp. 321-339). 2010
Persistent link: https://www.econbiz.de/10003969689
Cover Image
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Cover Image
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Cover Image
The US Hispanic consumers' perception towards buying country of origin labeled ethnic produce
Govindasamy, Ramu; Puduri, Venkata; Simon, James E. - In: The IUP journal of management research : IJMR 11 (2012) 2, pp. 50-64
Persistent link: https://www.econbiz.de/10009569526