Framework for Retail Demand and Supply Chain Planning -- Empirical Insights, Quantitative Models and Software Applications for Master Category Planning -- Assortment and Shelf Space Planning -- Assortment, Shelf Space and Inventory Planning -- Assortment, Shelf Space and Price Planning

What is the effect of option categorization on choosers' satisfaction? A combination of field and laboratory experiments reveals that the mere presence of categories, irrespective of their content, positively influences the satisfaction of choosers who are unfamiliar with the choice domain. This...

This study contributes to the retail adoption literature by explicitly focusing on the role of both profit-related and relationship variables in explaining new product adoption decisions by retailers, instead of considering either one of these groups of variables in isolation as has been done by...

Shelf space scarcity is a predominant aspect of the consumer goods industry. This paper analyzes its implications for category management. We consider two category management mechanisms: retailer category management, where the retailer determines product prices, and category captainship, where a...

Many retailers are reducing store footprint and downsizing their assortments accordingly to improve store productivity. Some of the revenue for items removed from the assortment may be recouped by substitution, but also some of the revenue for items kept in the assortment may be lost due to...

Benedikt Kasper beschreibt, wie regionalisierte Sortimente für einen Händler mit mehreren Filialen geplant werden können. Dabei wird ein Kernsortiment für alle Filialen um lokale Produkte für einzelne Filialen ergänzt, die an die jeweilige Nachfragerstruktur angepasst sind. Dies...