Similar Search Results

Category captain arrangements in grocery retail marketing

Chimhundu, Ranga; Kong, Eric; Gururajan, Raj - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 368-384

Persistent link: https://www.econbiz.de/10011381383

An executive perspective to category management : the case of the Greek grocery retailers

Erdiller, Ozgur; Papamanousakis, Georgios; Baourakis, George - In: Computational optimization in economics and finance …, (pp. 135-150). 2013

Persistent link: https://www.econbiz.de/10009734436

The impact of private label sales penetration on category profitability

Pepe, Michael - In: Journal of business & economics research 10 (2012) 9, pp. 513-519

Persistent link: https://www.econbiz.de/10009620971

Is retail category management worth the effort (and does a category captain help or hinder)?

Gooner, Richard A.; Morgan, Neil A.; Perreault, William D. - In: Journal of marketing 75 (2011) 5, pp. 18-33

Persistent link: https://www.econbiz.de/10009297020

Der Einfluss des Category Management auf den Konsumenten

Rohrer, Roland - In: Facetten des Konsumenten- und Käuferverhaltens in …, (pp. 100-123). 2011

Persistent link: https://www.econbiz.de/10009237558

Informationen über das Kaufverhalten als Grundlage zur Steuerung von Categories im Lebensmittel-Einzelhandel

Feller, Marc - In: Vertikales Marketing und Markenführung im Zeichen von …, (pp. 203-232). 2001

Persistent link: https://www.econbiz.de/10001631078

Category Management im eRetailing : konzeptionelle Grundlagen und Umsetzungsansätze am Beispiel der Lebensmittelbranche

Großweischede, Markus - In: Vertikales Marketing und Markenführung im Zeichen von …, (pp. 293-337). 2001

Persistent link: https://www.econbiz.de/10001631082

Supply chain integration, category management and the Italian food retail sector

Lanciotti, Claudia - In: Vertical relationships and coordination in the food …, (pp. 371-393). 1999

Persistent link: https://www.econbiz.de/10001420826

Online Category Pricing at a Multichannel Grocery Retailer

Cebollada, Javier - 2020

As the importance of online grocery shopping increases, both pure-play online grocers and multichannel grocers are likely to be interested in setting optimal prices for their online stores. We use a unique household scanner panel dataset to investigate how a grocery retailer with both online and...

Persistent link: https://www.econbiz.de/10012841307

The Inter-Relationship between Category Management Practices and Customer Satisfaction; The Cases of Three Supermarkets in Karachi

Minhaj, Muhammad Waleed - 2019

he basic purpose of this research is to ascertain the relationship between Category Management Practices (CMP) and Customer satisfaction with specific reference to three major supermarkets of Karachi viz. Imtiaz, Hyperstar and Naheed. The quantitative research design has been used and...

Persistent link: https://www.econbiz.de/10012871287