Purpose – This study aims to examine consumer fit perception, risks and brand trust in retail brand extension in financial services. Design/methodology/approach – A total of 324 respondents living in Sheffield, UK were involved in the survey. The survey was conducted on three major British...

Purpose – The purpose of the paper is two-fold: one, to focus on a specific industry – the manufacturing industry. In response to recent criticisms research in small to medium-sized enterprises (SME) is not sector/industry-specific, consequently the advice for these companies was too general...

Purpose – The aim of this study is to investigate the market status for online/mobile banking in China. With the recent and forecasted high growth of Chinese electronic banking, it has the potential to develop into a world-scale internet economy and requires...

Innovation in Small Family Businesses explores how innovation is developed and carried out in small family-owned businesses, the factors underpinning it, and the innovation drivers and barriers in these firms’ context. Sylvie Laforet also offers suggestions on how innovation can be fostered...