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Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.; Zhang, James J.; Tsuji, Yosuke - In: Sport management review 14 (2011) 2, pp. 347-360
Persistent link: https://www.econbiz.de/10009390387
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Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.; Zhang, James J.; Tsuji, Yosuke - In: Sport management review 14 (2011) 2, pp. 347-360
Persistent link: https://www.econbiz.de/10009890497
Cover Image
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.; Zhang, James J.; Tsuji, Yosuke - In: Sport management review 14 (2011) 2, pp. 347-360
Persistent link: https://www.econbiz.de/10009890498
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Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.; Zhang, James J.; Tsuji, Yosuke - In: Sport Management Review 14 (2011) 4, pp. 347-360
The purpose of this study was to examine social motivations of Chinese Professional Baseball League (CPBL) consumers and their relationships with fan loyalty. A questionnaire was developed based on the Sport Interest Inventory (SII) (Funk, Ridinger, & Moorman, 2003) with proper modification to...
Persistent link: https://www.econbiz.de/10010574515
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Destination image and intent to visit China and the 2008 Beijing Olympic Games
Gibson, Heather J.; Qi, Christine Xueqing; Zhang, James J. - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 427-450
Persistent link: https://www.econbiz.de/10003743645
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Dimensions of market demand associated with Taekwondo schools in North America : development of a scale
Kim, Min Kil; Zhang, James J.; Ko, Yong Jae - In: Sport management review 12 (2009) 3, pp. 149-166
Persistent link: https://www.econbiz.de/10003913572
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An importance-performance analysis of media activities associated with WNBA game consumption
Zhang, James J.; Lam, Eddie T. C.; Cianfrone, Beth A.; … - In: Sport management review 14 (2011) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10008860087
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Modification of the volunteer functions inventory for application in youth sport
Kim, May; Zhang, James J.; Connaughton, Dan - In: Sport management review 13 (2010) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10003950775
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Comparison of volunteer motivations in different youth sport organizations
Kim, May; Zhang, James J.; Connaughton, Dan P. - In: European Sport management quarterly : ESMQ 10 (2010) 3, pp. 343-365
Persistent link: https://www.econbiz.de/10003989367
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Development of a scale measuring destination image
Byon, Kevin K.; Zhang, James J. - In: Marketing intelligence & planning 28 (2010) 4, pp. 508-532
Persistent link: https://www.econbiz.de/10008652215