Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Year of publication: |
2011
|
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Authors: | Wang, Ryan T. ; Zhang, James J. ; Tsuji, Yosuke |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 14.2011, 2, p. 347-360
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Subject: | Konsumentenverhalten | Consumer behaviour | Ballsport | Ball game | Taiwan |
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