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Kapferer, Clodwig
63
Malhotra, Naresh K.
60
Keefer, Philip
48
Svensson, Lars E. O.
45
Green, Paul E.
39
Herrmann, Andreas
37
Decker, Reinhold
34
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33
Hruschka, Harald
33
Huber, Frank
33
Levine, Paul
31
Wildner, Raimund
30
Bordo, Michael D.
29
Berekoven, Ludwig
28
Kumar, V.
28
Mendonça, Helder Ferreira de
28
Montes, Gabriel Caldas
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Bauer, Hans H.
25
Cukierman, Alex
25
Kuß, Alfred
25
Pepels, Werner
25
Day, George S.
24
Haan, Jakob de
24
Kotler, Philip
24
Sarstedt, Marko
24
Aaker, David A.
23
Eisend, Martin
23
Sheth, Jagdish N.
23
Wind, Yoram
23
Albers, Sönke
22
Masson, Paul R.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Freytag, Andreas
21
Hair, Joseph F.
21
Kamakura, Wagner A.
21
Lehmann, Donald R.
21
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C.E.P.R. Discussion Papers
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American Marketing Association
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Springer Fachmedien Wiesbaden
47
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Esomar
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Market Research Society
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OECD
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EconWPA
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American Management Association
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Bank of Canada
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Edward Elgar Publishing
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Deutscher Dialogmarketing Verband
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IGI Global
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Verlag Dr. Kovač
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Universität Mannheim
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Nielsen Company
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Centro de Desarrollo
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Danish Technological Institute
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Department of Economics and Business, Universitat Pompeu Fabra
5
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5
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Journal of marketing research : JMR
417
Journal of business research : JBR
339
Journal of marketing
220
Journal of retailing and consumer services
169
Overseas business reports : OBR
155
SpringerLink / Bücher
143
NBER working paper series
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135
International journal of hospitality management
132
Management science : journal of the Institute for Operations Research and the Management Sciences
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Jahrbuch der Absatz- und Verbrauchsforschung
126
NBER Working Paper
118
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115
Journal of advertising research
105
Tourism management : research, policies, practice
103
Europäische Hochschulschriften / 5
102
Journal of the Academy of Marketing Science
101
Discussion paper / Centre for Economic Policy Research
93
The accounting review : a publication of the American Accounting Association
91
Psychology & marketing
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
86
Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
77
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
75
Journal of marketing communications
69
Esomar congress
68
International journal of internet marketing and advertising : IJIMA
68
Marketing : ZFP ; journal of research and management
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Information systems research : ISR
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of business economics : JBE
62
European journal of marketing : EJM
61
IMF working papers
61
Gabler Edition Wissenschaft
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
672
RePEc
652
Other ZBW resources
360
EconStor
355
BASE
32
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30
OLC EcoSci
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28301
Psychologie und marketing
Bergler, Reinhold
- In:
Psychologische Marktanalyse
,
(pp. 7-47)
.
1965
Persistent link: https://www.econbiz.de/10001911021
Saved in:
28302
Zur weiteren Vervollkommung des Zusammenwirkens von Konsumgütern
Bernheier, Kurt
- In:
Wirtschaftswissenschaft
28
(
1980
)
6
,
pp. 655-666
Persistent link: https://www.econbiz.de/10001911327
Saved in:
28303
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 307-314
Persistent link: https://www.econbiz.de/10001911494
Saved in:
28304
Marktforschung
und unternehmerischer Entscheidungsprozess
Bidlingmaier, Johannes
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
1
(
1972
)
8
,
pp. 329-335
Persistent link: https://www.econbiz.de/10001911536
Saved in:
28305
Towards a behavioural science of market research : the challenge of Africa
Blair, T. L. V.
- In:
Intereconomics : review of European economic policy
(
1966
)
4
,
pp. 10-15
Persistent link: https://www.econbiz.de/10001911898
Saved in:
28306
Marktforschung
: Entwicklungen in neuerer Zeit
Bischof, Norbert
- In:
Festgabe für Professor Dr. Josef Schwarzfischer : zu …
,
(pp. 277-291)
.
1972
Persistent link: https://www.econbiz.de/10001912935
Saved in:
28307
Marketing R & D for military products
Bierer jr, Bion B.
- In:
Harvard business review : HBR
40
(
1962
)
5
,
pp. 111-120
Persistent link: https://www.econbiz.de/10001913527
Saved in:
28308
Der Mensch als Verbraucher : Ergebnisse und Bestätigungen der Verbrauchsforschung zum Verständnis des Menschen
Bierfelder, Wilhelm H.
- In:
Soziale Welt : SozW ; Zeitschrift für …
10
(
1959
)
3
,
pp. 193-202
Persistent link: https://www.econbiz.de/10001913714
Saved in:
28309
Wykorzystanie marketingu w polskim handlu zagranicznym
Białecki, Klemens
- In:
Ekonomista : czasopismo poświe̜cone nauce i potrzebom …
(
1971
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10001913766
Saved in:
28310
Über Dogmatisierungstendenzen in der Verbrauchsforschung
Bierfelder, Wilhelm
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
4
(
1958
)
3
,
pp. 231-235
Persistent link: https://www.econbiz.de/10001913781
Saved in:
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