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Markenvorstellung als Determin...
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Markenartikel
9,290
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8,251
Brand management
5,404
Markenführung
5,401
Konsumentenverhalten
4,455
Consumer behaviour
4,450
Markenimage
3,421
Brand image
3,391
Kultursektor
1,983
Cultural sector
1,963
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1,322
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1,322
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905
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840
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830
Germany
652
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588
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569
Marketingmanagement
561
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553
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552
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552
Werbewirkung
545
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542
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542
Creative industries
539
Advertising effects
535
Store brand
522
Brand loyalty
499
Online-Marketing
478
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476
Werbung
450
Markentreue
446
Luxury goods
437
Luxusgüter
437
Feuer
433
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432
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417
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412
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77
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514
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484
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295
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206
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58
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58
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43
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42
Statistik
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research-article
31
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26
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24
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Ratgeber
17
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Sattler, Henrik
35
De Chernatony, Leslie
33
Keller, Kevin Lane
33
Bruhn, Manfred
28
Burmann, Christoph
28
Baumgarth, Carsten
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Dawes, John
24
Huber, Frank
24
Phau, Ian
24
Hausmann, Andrea
21
Meffert, Heribert
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Hildebrandt, Lutz
18
Hruschka, Harald
18
Melewar, T. C.
18
Franses, Philip Hans
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Rahman, Zillur
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
Khan, Imran
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Gierl, Heribert
13
Guzman, Francisco
13
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Institution
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National Bureau of Economic Research
34
Springer Fachmedien Wiesbaden
32
Université Paris-Dauphine (Paris IX)
25
OECD
13
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
10
Europäische Kommission
9
NetLibrary, Inc
7
Université Paris-Dauphine
7
Verlag Dr. Kovač
6
Europäische Kommission / Gemeinsame Forschungsstelle
5
Haufe-Lexware GmbH & Co. KG
5
Information Resources Management Association
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
Vytautas Magnus University
5
Deutschland / Bundesministerium für Wirtschaft und Energie
4
Europäische Kommission / Generaldirektion Umwelt
4
ISM University of Management and Economics
4
United States Trademark Association
4
Aserbaidschan / Statistika Komitäsi
3
Causales GmbH
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Europäische Kommission / Statistisches Amt
3
Fördergesellschaft Marketing an der Universität Augsburg
3
HEC Paris (École des Hautes Études Commerciales)
3
Hessen / Hessisches Ministerium für Wirtschaft, Energie, Verkehr und Landesentwicklung
3
Hessen / Hessisches Ministerium für Wirtschaft, Energie, Verkehr und Wohnen
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
ToKnowPress
3
Tredition GmbH <Hamburg>
3
UNCTAD
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
World Bank Group
3
AMACOM
2
American Marketing Association
2
Arbeitsgemeinschaft Kulturwirtschaft
2
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The journal of brand management : an international journal
296
Journal of business research : JBR
295
The journal of product & brand management
200
Journal of retailing and consumer services
170
The Trademark reporter
85
Psychology & marketing
82
SpringerLink / Bücher
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing research : JMR
69
Journal of advertising research
57
Journal of marketing
57
Asia Pacific journal of marketing and logistics
46
International journal of arts management
46
Marketing intelligence & planning
45
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of fashion marketing and management
38
Journal of marketing communications
38
Journal of the Academy of Marketing Science
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of retailing
37
International journal of hospitality management
36
NBER working paper series
36
Business horizons
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Marketing : ZFP ; journal of research and management
35
Journal of cultural economics
34
Journal of international consumer marketing
34
European journal of marketing
32
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of marketing management : MM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Springer eBook Collection
31
International journal of advertising : the quarterly review of marketing communications
29
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Source
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ECONIS (ZBW)
11,630
RePEc
313
USB Cologne (EcoSocSci)
242
EconStor
66
Other ZBW resources
62
BASE
44
OLC EcoSci
7
ArchiDok
5
USB Cologne (business full texts)
4
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Showing
21
-
30
of
12,373
Sort
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date (oldest first)
21
Cultural trends
London
-
Nachgewiesen Nr. 4.1989 -
Persistent link: https://www.econbiz.de/10000594337
Saved in:
22
Romania and her cultural policy
Gheorghiu, Mihnea
(
contributor
)
-
1973
Persistent link: https://www.econbiz.de/10000414656
Saved in:
23
An arts policy?
Amis, Kingsley
-
1979
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10000418014
Saved in:
24
Société et culture
Vigouroux, Michel
(
contributor
);
Brunet, Roger
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000609311
Saved in:
25
Anuario de cultura y medios de comunicación
Instituto Nacional de Estadísticas <Santiago de Chile>
-
Santiago de Chile
-
1984(1987) - 2002(2004)
Persistent link: https://www.econbiz.de/10000449408
Saved in:
26
Cultural policy in Czechoslovakia
Marek, Miroslav
-
1970
Persistent link: https://www.econbiz.de/10000347531
Saved in:
27
Technology, culture, and creativity : factors connecting invention and scientific discovery
MacLean Johns, Cort
-
1992
Persistent link: https://www.econbiz.de/10000138504
Saved in:
28
Statistiche culturali
Istituto Nazionale di Statistica
;
Istituto Centrale di …
-
Roma
-
1.1954 - 4.1958; 26.1986(1987) - 27.1987(1988); …
Persistent link: https://www.econbiz.de/10000361168
Saved in:
29
The economics of cultural industries
Hendon, William S.
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10000150949
Saved in:
30
Cultural policy in Yugoslavia
Majstorović, Stevan
-
1972
Persistent link: https://www.econbiz.de/10000317464
Saved in:
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