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Markenvorstellung als Determin...
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Sattler, Henrik
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Bruhn, Manfred
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Burmann, Christoph
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27
Esch, Franz-Rudolf
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Rahman, Zillur
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Dubé, Jean-Pierre
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Kapferer, Jean-Noël
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Khan, Imran
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King, Stephen
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Sharp, Byron
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Steenkamp, Jan-Benedict E. M.
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Chintagunta, Pradeep K.
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Loureiro, Sandra Maria Correia
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Olbrich, Rainer
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Sarkar, Juhi Gahlot
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Veloutsou, Cleopatra
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Bang, Nguyen
13
Gierl, Heribert
13
Guzman, Francisco
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Université Paris-Dauphine (Paris IX)
25
OECD
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Markenverband
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Gesellschaft zur Erforschung des Markenwesens
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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NetLibrary, Inc
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American Marketing Association
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The journal of brand management : an international journal
296
Journal of business research : JBR
295
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170
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Asia Pacific journal of marketing and logistics
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International journal of arts management
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42
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41
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38
The journal of consumer marketing
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Journal of retailing
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International journal of hospitality management
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NBER working paper series
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Business horizons
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of cultural economics
34
Journal of international consumer marketing
34
European journal of marketing
32
Jahrbuch der Absatz- und Verbrauchsforschung
32
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32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of market research : JMRS ; the journal of the Market Research Society
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Springer eBook Collection
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
242
EconStor
66
Other ZBW resources
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BASE
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61
The cultural districtualization model
Lazzeretti, Luciana
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 93-120)
.
2008
Persistent link: https://www.econbiz.de/10003744706
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62
Collective trademarks and cultural districts : the case of San Gregorio Armeno, Naples
Cuccia, Tiziana
;
Marrelli, Massimo
;
Santagata, Walter
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 121-136)
.
2008
Persistent link: https://www.econbiz.de/10003744716
Saved in:
63
Fixed book pricing in Spain : a debate between economic efficiency and cultural diversity
Palma Martos, María Luisa
;
Palma Martos, Luis
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 137-154)
.
2008
Persistent link: https://www.econbiz.de/10003744721
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64
Why do cultural industries cluster? : localization, urbanization, products and projects
Lorenzen, Mark
;
Frederiksen, Lars
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 155-179)
.
2008
Persistent link: https://www.econbiz.de/10003744747
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65
Creativity, innovation and territorial agglomeration in cultural activities : the roots of the creative city
Costa, Pedro
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 183-210)
.
2008
Persistent link: https://www.econbiz.de/10003744764
Saved in:
66
Knowledge externalities and networks of cities in the creative metropolis
Trullén i Thomàs, Joan
;
Boix, Rafael
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 211-236)
.
2008
Persistent link: https://www.econbiz.de/10003744777
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67
The management of "events" in the Veneto performing music cluster : bridging latent networks and permanent organizations
Belussi, Fiorenza
;
Sedita, Silvia Rita
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 237-257)
.
2008
Persistent link: https://www.econbiz.de/10003744841
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68
Creative clusters and governance : the dominance of the Hollywood film cluster
De Propris, Lisa
;
Hypponen, Laura
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 258-286)
.
2008
Persistent link: https://www.econbiz.de/10003744844
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69
Evolving Singapore : the creative city
Hing, Ai-yun
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 313-337)
.
2008
Persistent link: https://www.econbiz.de/10003744884
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70
Mapping and analysing creative systems in Italy (1991 - 2001)
Capone, Francesco
- In:
Creative cities, cultural clusters and local economic …
,
(pp. 338-364)
.
2008
Persistent link: https://www.econbiz.de/10003744890
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