As the UK’s retail financial services sector discovers the value of retaining customers it is also becoming aware that product elimination has the potential to damage existing purchasing relationships. Unlike physical goods, where elimination is often undertaken with scant regard for the...

Purpose – Starting from the premise that there are critical issues that should drive brand success, this study seeks to investigate the way the UK retail banking industry has sought to build and sustain a strong brand by launching an internal marketing (IM) programme throughout its branch...

Purpose – To investigate the factors characterising financial services brands in the UK which are succeeding rather than thriving. Design/methodology/approach – From a grounded theory perspective, depth interviews were conducted with 42 respondents within four UK financial services...

Purpose – This study aims to examine consumer fit perception, risks and brand trust in retail brand extension in financial services. Design/methodology/approach – A total of 324 respondents living in Sheffield, UK were involved in the survey. The survey was conducted on three major British...

Purpose – This paper seeks to consider the interaction between corporate brands and organisational cultures within less successful UK financial services organisations to provide guidance about better managing corporate brands. Design/methodology/approach – A total of 41 in‐depth interviews...

Purpose – The purpose of this paper is to examine the extent of use of the price‐quality cue in financial services, and to uncover some of its drivers. The drives studied are: advertising exposure, product complexity, and consumer price knowledge. The use of price as an indicator of quality...

This paper revisits the causes of product deletion, an important if somewhat neglected part of product management theory. The causes of product deletion are important in the way they compromise a product manager’s ability to pursue the organisation’s product objectives. Without a knowledge...

The purpose of this research is to develop a multivariate statistical model to classify the commercial banks in Lebanon in cohesive categories on the basis of their financial characteristics revealed by the financial ratios. This article uses factor analysis as a data reduction technique to...

In recent years, there has been a growing tendency to establish closer ties among the Gulf Cooperation Council (GCC) countries (Bahrain, Saudi Arabia, Oman, Qatar, and United Arab Emirates) in economies and financial institutions. As a result, there is an increasing need for the harmonization of...

The inadequacies of conventional management accounting (MA) systems increase the need of up‐to‐date MA information. However, critical non‐financial success factors are emerging in highly competitive technologically advanced business organisations, especially in the service sector with its...