Vorliegendes Gutachten klärt, welche Zusammenhänge zwischen der Unternehmenskultur, der Lernkultur und der Unternehmensperformance bestehen.

The ordo-liberal inspired Social Market Economy that emerged from west German economists and lawyers of the second half of the 1940s has perhaps attracted more attention in the international academic debate. Than prior to the financial crisis that became obvious to a wider public in 2008. Prior...

While complaining behaviour has widely been studied in marketing, few studies exclusively focus on non-complaining behaviour. The present communication studies a specific type of consumers: those who do not complain when dissatisfied. Three studies were conducted on 380 students and non-students...

We will explore consumers’ motivations to use Internet to give objects still usable but they do not use anymore. Two focus groups and seventeen semi-conduct interviews enable us to understand that consumers use Internet to give objects 1) for ideology; 2) for practical motivation; 3) to take...

Cette communication aborde la question de l’adoption des technologies vertes ou Green IT. Elle cherche à savoir si l’adoption des Green IT est motivée par des facteurs économiques (réduction des coûts), des facteurs réputationnels mais aussi si elle est l’expression de la démarche...

50-65 years old people have become the most attractive target for Marketing to Seniors. As ageing is heterogeneous among them and as Aging Well is now a major societal issue, we investigate the relevance of Desired Aging Well to explain their consumption. Cluster analysis is used to confirm a...