Store names are perhaps the most visible aspect of the store entity, and are one of the main features used by consumers to specify and identify a store. Also, store names are often used as clues for consumers' store choice decisions. It is, therefore, not surprising that store names are a most...

Changes in both content and structure of consumers′ perceptions of an organised tour over its duration are investigated. Participants in 15 organised tours evaluated various attributes describing the tour at its beginning and at its conclusion. A comparison of the factor structure underlying...