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From marketing ideology to branding ideology

Levy, Sidney J.; Luedicke, Marius K. - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 58-66

Persistent link: https://www.econbiz.de/10009771552

Branding, marketing and product innovation : the attempts of British banks to reach consumers in the interwar period

Newton, Lucy A. - 2008

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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung

Göbel, Fabian - 2013

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Editorial: Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's : the call for supportive course content and more P's please

Wilson, Jonathan - In: Journal of Islamic marketing : JIMA 3 (2012) 3, pp. 212-216

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Special issue: Marketing communication of brands and products in the new era

Melanthiou, Yioula (contributor) - 2012

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Guest editorial: Marketing communication of brands and products in the new era

Melanthiou, Yioula - In: Journal of promotion management : JPM 18 (2012) 3, pp. 275-277

Persistent link: https://www.econbiz.de/10009621086

Brand Community Marketing : Grundlagen, Erfolgsfaktoren und Anwendungsmöglichkeiten

Strübi, Silvio - 2012

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Brands and customers as drivers of firm value

Martin, Nicole - 2012

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The evolution of brand preferences : evidence from consumer migration

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Gentzkow, … - In: The American economic review 102 (2012) 6, pp. 2472-2508

Persistent link: https://www.econbiz.de/10009710995

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition

Morgan, John - 2012

the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out … traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it"-- …

Persistent link: https://www.econbiz.de/10009413388

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