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9701
The role of electronic word of mouth (eWOM) and the marketing mix on women's purchasing intention of children's dietary supplements
Al-Dmour, Hani
;
Al-Qawasmi, Sheeraz
;
Al-Dmour, Rand H.
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10013343595
Saved in:
9702
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
9703
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
Saved in:
9704
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
9705
Investigating the mediating effect of eWOM while exploring a higher education institutions
Kaushal, Deepak
;
Anuj
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
Saved in:
9706
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
9707
What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Liang, Ting-Peng
;
Li, Xin
;
Yang, Chin-Tsung
;
Wang, Mengyue
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 236-260
Persistent link: https://www.econbiz.de/10011434160
Saved in:
9708
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
9709
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
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