What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Year of publication: |
2015
|
---|---|
Authors: | Liang, Ting-Peng ; Li, Xin ; Yang, Chin-Tsung ; Wang, Mengyue |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 2, p. 236-260
|
Subject: | Consumer reviews | electronic word of mouth | eWoM | mobile app sales | opinion analysis | sentiment analysis | text mining | Data Mining | Data mining | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Text | Personalisierung | Personalization |
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