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Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Industry and innovation 26 (2019) 9, pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
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To what extent does a knowledge-intensive business service firm need customer knowledge integrative activities? : the case of DigiCAP
Kim, Jong-Seok - In: International journal of services technology and … 27 (2021) 1/2, pp. 1-22
Persistent link: https://www.econbiz.de/10012503721
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How to co-create local food products with consumers?
Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10011738641
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Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.; Lorenz, Melanie P.; Roy, Douglas; … - In: Journal of global marketing 37 (2024) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
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New product development and co-creation : a service-dominant logic approach
Dias, Álvaro Lopes; Pereira, Leandro; Costa, Renato J. … - In: International journal of entrepreneurial venturing : IJEV 14 (2022) 1, pp. 87-121
Persistent link: https://www.econbiz.de/10013255683
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New product development during the last ten years : the ongoing debate and future avenues
Marzi, Giacomo; Ciampi, Francesco; Dalli, Daniele; … - In: IEEE transactions on engineering management : EM 68 (2021) 1, pp. 330-344
Persistent link: https://www.econbiz.de/10013190441
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Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer
Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51
This study contributes to the value co-creation theory in the context of the new product development process. The aim …
Persistent link: https://www.econbiz.de/10013382454
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Diversity and change of user driven innovation modes in companies
Hyysalo, Sampsa; Repo, Petteri; Timonen, Päivi; … - In: International journal of innovation management 20 (2016) 2, pp. 1650023-1-33
Persistent link: https://www.econbiz.de/10011498688
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User innovation as a basis of innovation network between universities and business
Yordanova, Zornitsa - In: International journal of innovation : IJI journal 6 (2018) 2, pp. 85-96
Persistent link: https://www.econbiz.de/10012040064
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Contextualised co-creation : innovating with individual external contributors throughout the product life cycle
Tekic, Anja; Willoughby, Kelvin W. - In: International journal of product development : IJPD 22 (2017) 3, pp. 230-245
Persistent link: https://www.econbiz.de/10011860531