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151841
The retrospective and the prospective mind and the temporal framing of customer satisfaction
Söderlund, Magnus
- In:
European Journal of Marketing
37
(
2003
)
10
,
pp. 1375-1390
This study explores the potential for differences and similarities between two ways of conceptualizing customer satisfaction: current customer satisfaction (CCS) and anticipated customer satisfaction (ACS). The analysis shows that these two constructs share a substantial amount of variance, and...
Persistent link: https://www.econbiz.de/10014722120
Saved in:
151842
Ethics in consumer choice: a multivariate modelling approach
Shaw, Deirdre
;
Shiu, Edward
- In:
European Journal of Marketing
37
(
2003
)
10
,
pp. 1485-1498
Research has consistently revealed an increasing demand for “ethical” choices in the global marketplace. However, very little has been published about the decision‐making processes of these “ethical” consumers and the implications for marketing. Given the shortfall in research that...
Persistent link: https://www.econbiz.de/10014722125
Saved in:
151843
A combined segmentation and demand model for store brands
Baltas, George
- In:
European Journal of Marketing
37
(
2003
)
10
,
pp. 1499-1513
This paper presents an empirical study on store brand demand and its determinants. A two‐stage model is considered, in which the consumer decides whether to buy store brands, as well as how to allocate category expenditure between retail and manufacturer brands. The first stage identifies the...
Persistent link: https://www.econbiz.de/10014722126
Saved in:
151844
Buying or browsing?
Brown, Mark
;
Pope, Nigel
;
Voges, Kevin
- In:
European Journal of Marketing
37
(
2003
)
11/12
,
pp. 1666-1684
more likely to influence purchase intention include product type, prior purchase, and, to a lesser extent,
gender
. …
Persistent link: https://www.econbiz.de/10014722132
Saved in:
151845
An experimental investigation of factors affecting consumers' perceptions of sales promotions
d'Astous, Alain
;
Landreville, Valérie
- In:
European Journal of Marketing
37
(
2003
)
11/12
,
pp. 1746-1761
This paper reports the results of an experimental study where four characteristics of premium‐based sales promotions were manipulated in the context of a computer purchase: the attractiveness of the premium, the extent to which it fits the product category, the reception delay of the premium,...
Persistent link: https://www.econbiz.de/10014722136
Saved in:
151846
The dynamics of store hour changes and consumption behavior
Grünhagen, Marko
;
Grove, Stephen J.
;
Gentry, James W.
- In:
European Journal of Marketing
37
(
2003
)
11/12
,
pp. 1801-1817
Americans who travel internationally are often shocked to discover retail outlets closed during weekend and evening hours in cities such as Paris, Rome and Berlin. Based on the implicit assumption that demand clearly exists, retailers at various locations throughout the globe have increased...
Persistent link: https://www.econbiz.de/10014722138
Saved in:
151847
The use of 9‐ending prices: contrasting the USA with Poland
Suri, Rajneesh
;
Anderson, Rolph E.
;
Kotlov, Vassili
- In:
European Journal of Marketing
38
(
2004
)
1/2
,
pp. 56-72
American multinationals, when deciding pricing strategies for their culturally diverse foreign markets, usually have to debate whether to change or to keep the pricing strategy that they have been using at home. The recent move towards standardization in global markets has only raised the...
Persistent link: https://www.econbiz.de/10014722143
Saved in:
151848
Numerical encoding and odd‐ending prices
Guéguen, Nicolas
;
Legoherel, Patrick
- In:
European Journal of Marketing
38
(
2004
)
1/2
,
pp. 194-208
The practice of pricing with numbers ending in nine (“nine‐ending”) has been little studied. It now seems well established that, under certain conditions, the practice of such pricing strategies has a particular effect on sales, especially inciting the customer to buy products that are...
Persistent link: https://www.econbiz.de/10014722149
Saved in:
151849
Consumer decision‐making styles on domestic and imported brand clothing
Wang, Cheng‐Lu
;
Siu, Noel Y.M.
;
Hui, Alice S.Y.
- In:
European Journal of Marketing
38
(
2004
)
1/2
,
pp. 239-252
The relationship between consumers’ decision‐making styles and their choice between domestic and imported brand clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis results indicate that seven decision‐making styles...
Persistent link: https://www.econbiz.de/10014722152
Saved in:
151850
Some tests for suitability of brand switching model
Roy, Dilip
;
Lahiri, Isita
- In:
European Journal of Marketing
38
(
2004
)
5/6
,
pp. 524-536
In the context of strategic marketing and market commitment models, modeling of brand switching behaviour of consumers is of extreme use in determining the performance potential of the existing players. This paper revisits the static models of Ehrenberg and Hendry and introduces a dynamic model...
Persistent link: https://www.econbiz.de/10014722166
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