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Bruhn, Manfred
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Han, Heesup
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49
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Gil Saura, Irene
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Svensson, Göran
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Van den Poel, Dirk
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Wilde, Klaus D.
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Neslin, Scott A.
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Wirtz, Bernd W.
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Mittal, Vikas
31
Prentice, Catherine
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Töpfer, Armin
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Eggert, Andreas
30
Reichwald, Ralf
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Sheth, Jagdish N.
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Evanschitzky, Heiner
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Grewal, Dhruv
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Holland, Heinrich
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Haufe-Lexware GmbH & Co. KG
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Verlag Dr. Kovač
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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HAL
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European Association of Agricultural Economists - EAAE
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Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
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International journal of hospitality management
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Journal of marketing
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International journal of contemporary hospitality management
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Journal of service research : JSR
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European Journal of Marketing
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Journal of retailing
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The journal of product & brand management
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Tourism management : research, policies, practice
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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The journal of brand management : an international journal
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Journal of Business & Industrial Marketing
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Gabler Edition Wissenschaft
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Cogent business & management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Psychology & marketing
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European journal of marketing : EJM
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Services marketing quarterly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Service business
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Journal of marketing management : MM
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The international journal of bank marketing : IJBM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Services Marketing
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European journal of operational research : EJOR
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71
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
72
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
Saved in:
73
Direct marketing and relationships marketing : theoretical approach
Goswami, Anju
- In:
Global journal of business management : GJBM
8
(
2014
)
1
,
pp. 73-83
Persistent link: https://www.econbiz.de/10010426669
Saved in:
74
Personal level customer orientation in Russian direct selling market
Rozhkov, Alexander
- In:
Market : review for marketing theory and practice
26
(
2014
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10010486448
Saved in:
75
Customer Lifetime Value as the 21st Century marketing strategy approach
Rožek, Jan
;
Karlíček, Miroslav
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 28-35
Persistent link: https://www.econbiz.de/10010408358
Saved in:
76
Kundeninformationen sind eine strategische Ressource von Unternehmen
Oggenfuss, Christoph
;
Belz, Christian
;
Aurelio, Silvio
; …
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 69-106)
.
2011
Persistent link: https://www.econbiz.de/10008747431
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77
Roadmap für die Professionalisierung des Dialogmarketing
Belz, Christian
;
Künzler, Hans-Peter
;
Barringer, Jochen
; …
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 329-339)
.
2011
Persistent link: https://www.econbiz.de/10008747970
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78
Managing trust in direct selling relationships
Poon, Patrick
;
Albaum, Gerald S.
;
Chan, Peter Shiu-fai
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 588-603
Persistent link: https://www.econbiz.de/10009611614
Saved in:
79
Kundenclubs
Bernecker, Michael
;
Hüttl, Florian
- In:
Effektives Customer Relationship Management : …
,
(pp. 147-169)
.
2008
Persistent link: https://www.econbiz.de/10003749463
Saved in:
80
Personalisierung im B2B-Werkzeughandel: Entwicklung neuer Funktionen für den E-Shop von Brütsch/Rüegger Tools
Leimstoll, Uwe
;
Alioski, Adrian
-
2008
Persistent link: https://www.econbiz.de/10003798698
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