Customer Lifetime Value as the 21st Century marketing strategy approach
Rožek, J.; Karlíček, M.
| Year of publication: |
2014
|
|---|---|
| Authors: | Rožek, Jan ; Karlíček, Miroslav |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 3.2014, 2, p. 28-35
|
| Subject: | Customer Lifetime Value | Customer Equity | Customer Relationship | Customer Lifecycle | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Direktmarketing | Direct marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408358