Price is a core component of both wine firms' and consumers' decision-making and so there has been a lot of analysis of … the determinants of wine price. Most of the research has used the hedonic price function and assumed that the wine market … segments, niche and mass market, respectively. We conclude that the wine market is heterogeneous, and the importance of the …

largely explored consumers' willingness to pay for wine attributes, including GIs. However, cross-country analyses have not … established wine producing and consuming countries classification - New and Old World consumers differ in their willingness to pay … ability" to recognise and discriminate among terroir-related wine attributes. …

the price level of the wine and the style of the corporate storytelling. Originality/value: There has been a strong … images generate little differentiation among wine brands, while they all claim that they are unique. …

Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre …, respectively. Also, implicit prices of wine attributes such as grape variety and geographic origin differ for red and white wines …