The purpose of this dissertation was to empirically investigate and better understand the linkage between business orientation, strategic posture, marketing strategy, and performance. The theoretical model employed explicitly incorporated a contingency approach to theory development, and as such...

This research focuses on the current shortage of young workers as a result of the baby bust cohort now entering the labor force. Previous studies have shown that the young workers of the baby boom cohort experienced lower relative earnings and higher unemployment because of their large cohort...

This project explores the various developments of modern management system with the increasing internationalization of Korean firms. It also investigates in depth the operational aspects of Korean firms, in terms of functional fields such as technology, production, marketing, organizational...

Commentaries have been made on the increasing influence of human resource management (HRM) in organizations. However, the role of the human resource (HR) department in this development has not been examined. This study investigates the sources of power of the HR department, and accounts for...

Many "new" products enter the marketplace each year. Most of these products are not genuinely new or innovative. One estimate places the number of truly new products at less than ten percent. The other ninety percent are modified or repositioned products. A survey of new consumer products found...

The purpose of this dissertation is to learn more about strategy-making in business organizations by examining Korean conglomerate firms in a rapidly changing environment. The Korean context, an environment that has received little research attention, provides a testing ground for existing...

This dissertation proposes a new diffusion model for an innovation in durable goods markets and compares the model with four existing models. The distinctive feature of the new diffusion model is an explicit consideration of the competition between an existing product and a new product due to...

Many firms have taken advantage of increasing international opportunities. Therefore, internationalization is important because it has been a source of growth and profitability. To adequately study the topic, it is necessary to investigate the factors that constitute and influence...

This research is concerned with the development of an analytical framework for multiple and single source purchasing arrangements.

The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...