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Purpose: To understand how users of online marketplaces process market signals in their decision making and whether this depends on if the good is of high or low involvement. Design/methodology/approach: The paper employs a mixed methods approach. Study 1 draws on an analysis of interviews with...
Persistent link: https://www.econbiz.de/10014548966
A TANULMÁNY CÉLJA A szurkolók csapathoz való kötődésének kialakítása és újabb szurkolók klubhoz vonzása egy fejlett sportgazdaságban elengedhetetlen. Magyarországon ez a téma évtizedes megoldatlan problémát jelent, miközben látványos beruházásokkal új stadionok...
Persistent link: https://www.econbiz.de/10014582141
We argue that owing to traders’ inability to fully express their preferences over the execution times of their orders, contemporary stock market designs are prone to latency arbitrage. In turn, we propose a new order type, which allows traders to specify the time at which their orders are...
Persistent link: https://www.econbiz.de/10014632638
Persistent link: https://www.econbiz.de/10009640145
sector are among the major reasons for the interest in marketing and post-harvest research (MPR). This paper reviewed the … fundamentals of measuring the profitability of marketing and post-harvest operations to a more intricate goal of modeling its …
Persistent link: https://www.econbiz.de/10011429617
degree of various agricultural contracts involved in the production and marketing of mangoes, hogs, rice, and selected … complicated the production processes and patterns of contracts in these commodities. Access to credit and marketing institutions …
Persistent link: https://www.econbiz.de/10011429872
The following paper discusses the social marketing campaign ‘Drink milk. Grow to be great!’. This is the successful … long term effects of the given campaign and social marketing initiatives in general are included in the final parts. …
Persistent link: https://www.econbiz.de/10011430636
Persistent link: https://www.econbiz.de/10011468508
This paper aims to provide a better understanding of marketing issues relevant to sustainable tourism development …. Marketing issues are of crucial importance for Russian regions with unique landscapes and many small towns with their ancient … contribute to the literature on tourism marketing and sustainable regional development in emerging markets by shedding light on …
Persistent link: https://www.econbiz.de/10012183609