Changing consumption patterns. The case of Polish health campaign ‘Drink milk. Grow to be great!’
Year of publication: |
2009
|
---|---|
Authors: | Karbowski, Adam |
Published in: |
Kwartalnik Nauk o Przedsiębiorstwie. - Warsaw : Warsaw School of Economics. - Vol. 11.2009, p. 61-65
|
Publisher: |
Warsaw : Warsaw School of Economics |
Subject: | Marketing | Social marketing | Health campaign |
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Changing consumption patterns : the case of Polish health campaign 'Drink milk. Grow to be great!'
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