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Essays in direct marketing : u...
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Mahajan, Vijay
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Muller, Eitan
26
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20
Wedel, Michel
16
Prasad, Ashutosh
14
Venkatesh, R.
12
Wind, Yoram
12
Kashmiri, Saim
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Wind, Jerry
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Innovation diffusion models of new product acceptance
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Journal of Business Research
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Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Review of Marketing Science
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Review of marketing science
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From microfinance to small business finance : the business case for private capital investments
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Fundamentals of marketing research ; Vol. 4
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ECONIS (ZBW)
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RePEc
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BASE
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Other ZBW resources
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131
Advertising versus pay-per-view in electronic media
Prasad, Ashutosh
;
Mahajan, Vijay
;
Bronnenberg, Bart
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10006170794
Saved in:
132
Marketing modeling for e-business
Mahajan, Vijay
;
Venkatesh, R.
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10006184638
Saved in:
133
The Economic Leverage of the Virtual Community
Balasubramanian, Sridhar
;
Mahajan, Vijay
- In:
International journal of electronic commerce : IJEC
5
(
2001
)
3
,
pp. 103-138
Persistent link: https://www.econbiz.de/10006039932
Saved in:
134
The Economic Leverage of the Virtual Community
Balasubramanian, Sridhar
;
Mahajan, Vijay
- In:
International journal of electronic commerce : IJEC
5
(
2000
)
3
,
pp. 103-138
Persistent link: https://www.econbiz.de/10006042309
Saved in:
135
Book Reviews
Mahajan, Vijay
;
Cahill, Dennis J.
- In:
Journal of marketing
69
(
2005
)
3
,
pp. 169
Persistent link: https://www.econbiz.de/10005921816
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136
When Is a Preannounced New Product Likely to Be Delayed?
Wu, Yuhong
;
Balasubramanian, Sridhar
;
Mahajan, Vijay
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10005927925
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137
Assessing the Impact of Competitive Entry on Market Expansion and Incumbuent Sales
Mahajan, Vijay
;
Sharma, Subhash
;
Buzzell, Robert D.
- In:
Journal of marketing
57
(
1993
)
3
,
pp. 39-52
Persistent link: https://www.econbiz.de/10006008201
Saved in:
138
The Effect of Piracy on the Market Penetration of Subscription Software
Haruvy, Ernan
;
Mahajan, Vijay
;
Prasad, Ashutosh
- In:
The journal of business : B
77
(
2004
)
2
,
pp. S81
Persistent link: https://www.econbiz.de/10006022978
Saved in:
139
The Effect of Piracy on the Market Penetration of Subscription Software
Haruvy, Ernan
;
Mahajan, Vijay
;
Prasad, Ashutosh
- In:
The journal of business : B
77
(
2004
)
2
,
pp. S81
Persistent link: https://www.econbiz.de/10006022995
Saved in:
140
Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion
Givon, Moshe
;
Mahajan, Vijay
;
Muller, Eitan
- In:
Journal of marketing
59
(
1995
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10005997286
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