Book Reviews
| Year of publication: |
2005
|
|---|---|
| Authors: | Mahajan, Vijay ; Cahill, Dennis J. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 3, p. 169
|