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71
A model for delivering branding value through high-impact digital
advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
72
An evaluation of government and industry proposed restrictions on television
advertising
of breakfast cereals to children
Berning, Joshua
;
Huang, Rui
;
Rabinowitz, Adam N.
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
4
,
pp. 507-525
Persistent link: https://www.econbiz.de/10010480138
Saved in:
73
Consumer-driven retail operations : the moderating effects of consumer demand and case pack quantity
Eroglu, Cuneyt
;
Williams, Brent D.
;
Waller, Matthew A.
- In:
International journal of physical distribution & …
41
(
2011
)
5
,
pp. 420-434
Persistent link: https://www.econbiz.de/10009270386
Saved in:
74
The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Hota, Monali
;
Charry, Karine
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1069-1082
Persistent link: https://www.econbiz.de/10010461471
Saved in:
75
Does
advertising
overcome brand loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
Saved in:
76
Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv
;
Wolfram, Catherine D.
- In:
The Rand journal of economics
33
(
2002
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10001683984
Saved in:
77
Market conduct in the U.S. ready-to-eat cereal industry
Reimer, Jeffrey J.
(
contributor
)
- In:
Journal of agricultural & food industrial organization
2
(
2004
)
1
Persistent link: https://www.econbiz.de/10002498616
Saved in:
78
Heterogeneity in price sensitivity and retail price discrimination
Kiser, Elizabeth K.
- In:
American journal of agricultural economics
80
(
1998
)
5
,
pp. 1150-1153
Persistent link: https://www.econbiz.de/10001371995
Saved in:
79
Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Möser, Anke
-
2002
Persistent link: https://www.econbiz.de/10001662270
Saved in:
80
Annual report / Kellogg Company
Kellogg Company <Battle Creek, Mich.>
-
Battle Creek, Mich.
-
1998 -
Persistent link: https://www.econbiz.de/10001692082
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