Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Year of publication: |
2002
|
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Authors: | Nevo, Aviv ; Wolfram, Catherine D. |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 33.2002, 2, p. 319-339
|
Subject: | Preiswettbewerb | Price competition | Verkaufsförderung | Sales promotion | Nichtpreiswettbewerb | Non-price competition | Rabatt | Rebate | Kundenbindungsprogramm | Loyalty program | Frühstückszerealien | Breakfast cereals |
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