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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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Towards a theory of visitors' evaluation of historical districts as tourism destinations: frameworks and methods
Naoi, Taketo; Airey, David; Iijima, Shoji; Niininen, Outi - In: Journal of business research : JBR 60 (2007) 4, pp. 396-400
Persistent link: https://www.econbiz.de/10003451447
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Visitors’ evaluation of an historical district: Repertory Grid Analysis and Laddering Analysis with photographs
Naoi, Taketo; Airey, David; Iijima, Shoji; Niininen, Outi - In: Tourism management : research, policies, practice 27 (2006) 3, pp. 420-436
Persistent link: https://www.econbiz.de/10006809038
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Towards a theory of visitors' evaluation of historical districts as tourism destinations: Frameworks and methods
Naoi, Taketo; Airey, David; Iijima, Shoji; Niininen, Outi - In: Journal of business research : JBR 60 (2007) 4, pp. 396-400
Persistent link: https://www.econbiz.de/10007603399
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Understanding Big Data and its application in the digital marketing landscape
Singaraju, Stephen Pragasam; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 9-21). 2022
Persistent link: https://www.econbiz.de/10012698265
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User experience of an e-commerce website : a case Study
Ritonummi, Saima; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 61-71). 2022
Persistent link: https://www.econbiz.de/10012698276
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GDPR guidelines for academic research in marketing
Scheuing, Sachiko; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 139-151). 2022
Persistent link: https://www.econbiz.de/10012698314
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Future look : communicating with customers using digital channels
Niininen, Outi; Singaraju, Stephen Pragasam; … - In: Contemporary issues in digital marketing, (pp. 165-175). 2022
Persistent link: https://www.econbiz.de/10012698325
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An integrative approach to diagnosing service quality of public parks
Eng, Teck-Yong; Niininen, Outi - In: The journal of services marketing 19 (2005) 2, pp. 70-79
Persistent link: https://www.econbiz.de/10007098733
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Consumer responses to AI-generated charitable giving ads
Arango, Luis; Singaraju, Stephen Pragasam; Niininen, Outi - In: Journal of advertising 52 (2023) 4, pp. 486-503
Persistent link: https://www.econbiz.de/10014339295