. Supply and demand synchronization represents the fundamental objective of marketing. Planning becomes thus essential for … modern naval administration in the sense that it yields long-term profitability as well as it enables the management to …

-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives … significant results on the development of marketing programs comprised within them. Similarly to the management by objectives, the …

, material assurance, resource management, workplace supply, management of materials, company logistics etc. …

management and strategic marketing as a process, made up of successive stages (phases), being in interdependent relations. The …We can look at the planning as the first function of the management because it will take place before the other …

Europe - discusses industrial policy issues, enterprise level decision making, production, management, marketing, and the …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

Even besides the internationaly proven and accepted importance of marketing strateges for the development of companies … Republic of Macedonia implement marketing strategies are very rare, perhaps even inexistant. Having this in mind a surve of 277 … companies from different parts of Macedonia was conducted in orden do determine the scale of impelemntation of marketing …

Business strategies in general and marketing strategies in particular are a factor of significant importance when it …’s in the Republic of Macedonia do not have and implement well defined marketing strategies. As will be noticed, based on … the importance of marketing and marketing strategies, but still fail when it comes to their creation and implementation …