Executive summary: Social Media is increasingly becoming prevalent and firms are increasingly adopting social media. Managers are concerned about the value social media provides and how it can be used for competitive advantage. The resource-based-view of a firm suggests that resources that are...

This research identifies and describes the impact of customer experience on the adoption of information technology products. The research findings are applied to the business case of a global technology firm entering into in the cloud computing space. We chose a customer-centric lens in order to...