Similar Search Results

Zur Werbewirkung von In-Game-Advertising : theoretische Fundierung und empirische Ergebnisse

Klein, Benjamin - 2009

Persistent link: https://www.econbiz.de/10003812014

Reciprocity and status in a virtual field experiment

Nicklisch, Andreas; Salz, Tobias - 2008

This article reports on a field study that has been conducted in the online computer game World of Warcraft. In a basic labor situation a principal gives an upfront wage to an agent (who is unaware that he is participating in an experiment) and asks him to conduct a real-effort task. The unique...

Persistent link: https://www.econbiz.de/10003862514

Are users the next entrepreneurs? : a case study of the video game industry

Burger-Helmchen, Thierry; Guittard, Claude - In: International journal of entrepreneurship education : IJEE 6 (2008) 2, pp. 57-74

Persistent link: https://www.econbiz.de/10003863271

Entrepreneurship and innovation within creative industries : a case study on the Finnish games industry

Peltoniemi, Mirva - In: International journal of entrepreneurship and small business 7 (2009) 4, pp. 420-430

Persistent link: https://www.econbiz.de/10003866580

Spielend werben: Erfolgsfaktoren und Potenziale des In-game Advertising?

Mau, Gunnar; Palamartchouk, Ekaterina; Silberer, Günter - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2009), pp. 349-362

Persistent link: https://www.econbiz.de/10003818381

The effect of superstar software on hardware sales in system markets

Binken, Jeroen L. G.; Stremersch, Stefan - In: Journal of marketing 73 (2009) 2, pp. 88-104

Persistent link: https://www.econbiz.de/10003820608

Measuring marketing-mix effects in the 32-64 bit video game console market

Chintagunta, Pradeep K.; Nair, Harikesh; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445

Persistent link: https://www.econbiz.de/10003825041

Origin of alliance portfolios : entrepreneurs, network strategies, and firm perfomance

Ozcan, Pinar; Eisenhardt, Kathleen M. - In: Academy of Management journal : AMJ 52 (2009) 2, pp. 246-279

Persistent link: https://www.econbiz.de/10003848196

Analysis of strategic alliance management : lessons from the failure of Korean and Japanese licensed games in China

Ren, Qun; Hardwick, Philip - In: International journal of Chinese culture and management … 2 (2009) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003849728

Special issue: I have an avatar therefore i exist

Papagiannidis, Savvas (contributor) - 2009

Persistent link: https://www.econbiz.de/10003851246

A service of the

zbw