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E-Game-Advertising als Ersatz...
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Werbung
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
40
Taylor, Charles Raymond
39
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Okazaki, Shintaro
26
Rosengren, Sara
26
Saffer, Henry
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Hundhausen, Carl
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Sethi, Suresh
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Yoon, Sukki
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Zaccour, Georges
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Dahlén, Micael
23
Diehl, Sandra
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Esch, Franz-Rudolf
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Schweiger, Günter
22
Stafford, Marla Royne
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Castronova, Edward
21
Kinnucan, Henry W.
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Terlutter, Ralf
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
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Yoon, Hye Jin
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Silk, Alvin J.
19
Carlson, Les
18
Choi, Yung Kyun
18
Dens, Nathalie
18
Ford, John B.
18
Hackley, Christopher E.
18
Schlosser, Rainer
18
Campbell, Colin L.
17
Jullien, Bruno
17
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National Bureau of Economic Research
58
Springer Fachmedien Wiesbaden
43
Zentralausschuss der Werbewirtschaft
21
IGI Global
15
Axel-Springer-Verlag
12
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
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Confederation British Industry
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European Advertising Academy
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Federal Trade Commission
4
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Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Peter Lang GmbH
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
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3
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3
Europäische Kommission
3
Harvard Graduate School of Business Administration
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Nomos Verlagsgesellschaft
3
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Journal of advertising research
238
International journal of advertising : the review of marketing communications
210
Journal of business research : JBR
194
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
150
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing
79
European journal of operational research : EJOR
74
Journal of historical research in marketing
70
Journal of promotion management : innovations in planning and applied research
68
European journal of marketing : EJM
67
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
63
Journal of marketing research : JMR
63
Psychology & marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
NBER working paper series
58
SpringerLink / Bücher
58
International journal of industrial organization
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Young consumers : insight and ideas for responsible marketers
49
Journal of current issues and research in advertising
46
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
44
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
CESifo working papers
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
33
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ECONIS (ZBW)
13,864
USB Cologne (EcoSocSci)
1,370
EconStor
56
USB Cologne (business full texts)
32
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
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Mitteilung der Kommission an das Europäische Parlament, den Rat, den Europäischen Wirtschafts- und Sozialausschuss und den Ausschuss der Regionen über den Schutz der Verbraucher, i...
2008
Persistent link: https://www.econbiz.de/10003935261
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202
Spielerische Vermittlungsformen beim eLearning : wie ein Netzwerk aus Spieleindustrie und Bildungsanbietern durch neue Onlineoptionen kontinuierliche Lernplattformen schaffen kann
Müller-Lietzkow, Jörg
;
Meister, Dorothee M.
- In:
Perspektiven des lebenslangen Lernens - dynamische …
,
(pp. 249-256)
.
2010
Persistent link: https://www.econbiz.de/10003969938
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203
Microcontent und Spielbasierte Lernszenarien für die berufsbegleitende Weiterbildung
Herzog, Michael A.
;
Kiefer, Christian
;
Sieck, Jürgen
; …
- In:
Perspektiven des lebenslangen Lernens - dynamische …
,
(pp. 257-265)
.
2010
Persistent link: https://www.econbiz.de/10003969941
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204
Culture and sustainability
Packalén, Sture
- In:
Corporate social responsibility and environmental management
17
(
2010
)
2
,
pp. 118-121
Persistent link: https://www.econbiz.de/10003971908
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205
Virtual environments and serious games : teaching cross-cultural communication skills
Barrett, K. A.
;
Johnson, W. Lewis
- In:
Virtual environments for corporate education : employee …
,
(pp. 264-282)
.
2010
Persistent link: https://www.econbiz.de/10003973187
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206
Influential factors of player's loyalty toward online games for achieving commercial success
Lee, Cheng-wen
- In:
Australasian marketing journal
18
(
2010
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10003975208
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207
Sportsbooks and politicians : place your bet! ; teaching note
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 306-308
Persistent link: https://www.econbiz.de/10008859045
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208
Sportsbooks and politicians : place your bet!
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 299-305
Persistent link: https://www.econbiz.de/10008859046
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209
Caution, animated violence assessing the efficacy of violent video game ratings
Becker-Olsen, Karen L.
;
Norberg, Patricia A.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 83-94
Persistent link: https://www.econbiz.de/10008860327
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210
Games als Werbeträger : Entwicklungen, Barrieren, Potentiale
Linden, Sebastian von der
-
2010
Persistent link: https://www.econbiz.de/10008860487
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