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False recall of brands in advergames : a cross-country comparison

Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69

Persistent link: https://www.econbiz.de/10011297936

Exploitation of the advertainment value potential

Shaqiri, Afrim - 2003 - 1. Aufl

Persistent link: https://www.econbiz.de/10001805108

Children's advertising literacy for advergames : perception of the game as advertising

An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72

Persistent link: https://www.econbiz.de/10010344086

Cooperative Advertising in Video Game Software Marketing : A Game Theoretic Analysis of Game Software Publisher – Platform Manufacturer Dynamics

Guceri-Ucar, Gozem - 2013

We aim to model and analyze possible cooperative advertising strategies in the context of a gaming platform manufacturer and a game software publisher in the video game industry. The analysis takes on a game theoretic approach in understanding the impact of a video game's total advertising...

Persistent link: https://www.econbiz.de/10013088442

Improvement of the methodology of justification of design decisions for creating an image video

Potrashkova, Lyudmyla - In: Technology audit and production reserves 4 (2021) 4/60, pp. 11-14

Persistent link: https://www.econbiz.de/10013167146

Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence

Song, Hayeon; Kim, Jihyun; Nguyen, Thao P. H.; Lee, Kwan Min - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1096-1114

Persistent link: https://www.econbiz.de/10012650631

Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising

Sreejesh, S.; Ghosh, Tathagata; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 132 (2021), pp. 88-101

Persistent link: https://www.econbiz.de/10012581567

The effectiveness of various video ad-choice formats

Bellman, Steven; Potter, Robert F.; Robinson, Jennifer A.; … - In: Journal of marketing communications 27 (2021) 6, pp. 631-650

Persistent link: https://www.econbiz.de/10012624674

A novel advertising media selection framework for online games in an intuitionistic fuzzy environment

Dahooie, Jalil Heidary; Estiri, Mehrdad; Janmohammadi, … - In: Oeconomia Copernicana 13 (2022) 1, pp. 109-150

Persistent link: https://www.econbiz.de/10013255811

Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information

Kwak, Dae Hee; Lee, Joon Sung; Mahan, Joseph - In: Journal of sport management : the official journal of … 27 (2013) 5, pp. 393-406

Persistent link: https://www.econbiz.de/10010206800