Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Year of publication: |
2021
|
---|---|
Authors: | Song, Hayeon ; Kim, Jihyun ; Nguyen, Thao P. H. ; Lee, Kwan Min ; Park, Namkee |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 7, p. 1096-1114
|
Subject: | 360-degree videos | advertising | media devices | self-presence | Virtual reality | virtual representation of the self | Virtuelle Realität | Werbung | Advertising | Online-Marketing | Internet marketing | Social Web | Social web | Virtuelle Organisation | Virtual organization | Persönlichkeitspsychologie | Personality psychology | Computerspiel | Video game | Virtuelles Team | Virtual team |
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