Although repeat purchases dominate overall sales of consumer durables, diffusion of innovations research has paid them far less attention than new product adoptions. A large survey of 8,077 households allowed a detailed investigation of the differences between households in terms of their repeat...

The paper that I authored and that was published in Management Science in 1969 (Bass 1969) has become widely known as the "Bass Model" (see Morrison and Raju 2004). The model of the diffusion of new products and technologies developed in the paper is one of the most widely applied models in...

The authors carried out a macroeconomic analysis and risky entrepreneurial activity in the agricultural machinery market, to identify the main threats to economic security in the test industry, summarize the risks and opportunities of the extent of their occurrence, in a matrix of risk levels....