Mulcahy, Rory Francis; Russell-Bennett, Rebekah; … - In: Journal of Service Theory and Practice 28 (2018) 1, pp. 26-51
Purpose: The purpose of this paper is twofold: first, to extend transformative service and social marketing practitioners’ and academics’ understanding of how gamification and serious m-games are designed, and second, to model the effects of game design elements on key transformative...