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Madansky, Albert; Armstrong, Jon Scott; Chow, Gregory C. - In: The journal of business : B 51 (1978) 4, pp. 547-600

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Madansky, Albert; Miller, Preston J.; Wecker, William E. - In: The journal of business : B 51 (1978) 4, pp. 547-600

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Montgomery, David B.; Armstrong, Jon Scott - In: Insights into consumer behavior, (pp. 151-171). 1968

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