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Marketing-Schnittstellen : Herausforderungen für das Management

Specht, Günter; Silberer, Günter; Engelhardt, Werner Hans - 1989

Persistent link: https://www.econbiz.de/10000092238

Managerial analysis in marketing

Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970

Persistent link: https://www.econbiz.de/10000051813

Small business marketing : a selected and annotated bibliography

Brannen, William H. - 1978

Persistent link: https://www.econbiz.de/10000053085

IMPACT OF CULTURAL DIFFERENCES IN AFFECT VALUATION ON CUSTOMER DECISION MAKING

Wang, Ze - 2010

implications. Essay One examines the effectiveness of one ubiquitous marketing tactic--employees' (positive) affective display (EAD …

Persistent link: https://www.econbiz.de/10009430897

A Study to Determine the Incentives of Companies In Their Decisions to Either Sponsor or Not to Sponsor Professional Sports Teams

Rolling, David Mark - 2010

The purpose of this study was to determine the incentives of companies in either sponsoring or not sponsoring professional sports teams. The review of literature regarding the identification of incentives to sponsor professional sports teams revealed a lack of attention to this aspect....

Persistent link: https://www.econbiz.de/10009430922

The role of brands in manufacturer-reseller relationships

Glynn, Mark Selwyn - 2004

The focus of this research is on the role of manufacturer brands for resellers within retail channels. This topic is important because of the strategic value of manufacturer brands and the increasing influence of resellers within channels of distribution. Much of the branding research has...

Persistent link: https://www.econbiz.de/10009431017

Network strategy in the New Zealand wine industry : how firms in an industry understand and use their business relationships

Benson-Rea, Maureen - 2005

Network strategy in the New Zealand wine industry: how firms in an industry understand and use their business relationshipsThis theory-building study offers new theoretical explanations for how and why companies within a case industry use relationships in their strategies. Using qualitative data...

Persistent link: https://www.econbiz.de/10009431018

An alternative conceptualization and operationalization of service value and the effects of service value on the purchase of services

Taylor, Steven Arthur

The present research investigates the (1) conceptualization and operationalization of Service Value, and (2) the causal ordering of the plethora of constructs identified in the literature believed to influence the formation of Purchase Behaviors in service settings. Data is collected from...

Persistent link: https://www.econbiz.de/10009431352

Consumers' perceptions of unethical market behavior: A comparison of multiple models of the cognitive structure of unethical practices

Hansen, Randall Scott

While there is considerable theoretical and empirical research in the marketing ethics literature, a major void exists … relationships among unethical marketing actions, and model the underlying structure of these perceptions. …To develop formal representations of how consumers cognitively structure their views of marketing ethics, a sample of …

Persistent link: https://www.econbiz.de/10009431359

Consumer evaluations of multiple price changes over time versus a single dollar equivalent price change.

Tewari, Jitendra Kumar. - Florida Atlantic University

In many markets sellers have to make decisions on the rate of price change for a product. Prices can be increased or decreased by making a single large change, or as by making multiple smaller changes over time, leading to the same final price. The concern of sellers is the consumer response, in...

Persistent link: https://www.econbiz.de/10009431361