Similar Search Results

Financial market integration and cross-border spillover effects in Europe.

Bley, Jorg. - Florida Atlantic University

The ongoing political, legal, and economic harmonization within the European Union has lead to a higher degree of integration of national financial markets. The introduction of the single European currency, the euro, eliminated a traditional source of risk to international portfolio investors....

Persistent link: https://www.econbiz.de/10009431431

Translog and Cobb-Douglas analysis of tourist demand in Florida.

Collins, Donald Lawrence. - Florida Atlantic University

The purpose of this study is to determine what factors could influence an economic agents' decision to travel or vacation in Florida. This study measures this decision by analyzing the state Division of Tourism estimates for visitors in light of changes in; national gross domestic product,...

Persistent link: https://www.econbiz.de/10009431461

Consumer varied purchasing behavior: Definition, taxonomy and scale development.

Yang, Young I. - Florida Atlantic University

marketing managers and researchers to identify the facets of nonloyal purchasing behavior, termed Consumer Varied Purchasing … marketing managers and researchers to identify the facets of nonloyal purchasing behavior, termed Consumer Varied Purchasing …

Persistent link: https://www.econbiz.de/10009431486

Marketing strategies in global markets: A transaction cost analysis.

Karuppur, Devi Prasad R. - Florida Atlantic University

Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of … scholars recommends standardized global marketing strategies based on the premise that technological advances in …. Firms marketing products in global markets appear to adopt global marketing strategies, multi-domestic strategies, and …

Persistent link: https://www.econbiz.de/10009431487

The role of cues in buyers' evaluations of service innovations.

Ramesan, Jayendra. - Florida Atlantic University

This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information...

Persistent link: https://www.econbiz.de/10009431497

An enhanced model for measuring service quality.

Jagannathan, Venkatakrishnan. - Florida Atlantic University

Three models have been proposed to measure service quality in the marketing literature. These models are: (1 …Three models have been proposed to measure service quality in the marketing literature. These models are: (1 …

Persistent link: https://www.econbiz.de/10009431502

Adoption of competitive advertising practices among professionals in a deregulated environment--a test of two competing models

Kerr, Daryl Lynn

significance in predicting professionals' intentions to use marketing and advertising practices. …The results provided an increased understanding of the intrapersonal determinants of marketing actions that could … accurate in predicting intentions relative to dentist's marketing and advertising their services were supported. The Triandis …

Persistent link: https://www.econbiz.de/10009431538

The effect of the external market environment on uncertainty, internal decision structure, and performance in the international market

Bullard, William R

uncertainty in order to provide international managers with a guide in developing appropriate marketing strategies. In addition … uncertainty in order to provide international managers with a guide in developing appropriate marketing strategies. In addition …

Persistent link: https://www.econbiz.de/10009431546

Consumer alienation from the marketplace: The case of the elderly

Johnson, Edna B

Older consumers in the United States are increasingly being recognized as one of the fastest growing and important market segments. While much is known about the size and income level of older consumers, very little is known about the overall attitudes of these consumers toward the marketplace...

Persistent link: https://www.econbiz.de/10009431555

The relationship between stock-outs and brand share

Straughn, Katherine

Lost sales due to out-of-stock conditions is a growing problem for both retailers and manufacturers. In the consumer packaged goods area, the average brand has been estimated to have a 7% stock-out rate. Given the proliferation of new brands, and declining shelf space availability, this 7%...

Persistent link: https://www.econbiz.de/10009431556