"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need …--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit … marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits …

die internationale Vermarktung von Konsum- und Industriegütern im Zentrum, während das internationale Marketing von …

1. Purpose and structure of this book -- 2. The basic concept of internal marketing -- 3. Internal marketing and R …&D -- 4. Empirical investigation on integration of marketing and R&D -- 5. Internal marketing and sales -- 6. Internal … marketing and human resource management -- 7. Internal marketing of services -- 8. Major issues and practical proposals -- 9 …

Introduction -- Purpose and structure of this book -- Basic concept of internal marketing -- Internal marketing and R …&D -- Empirical investigation on integration of marketing and R&D -- Internal marketing and sales -- Internal marketing and human … resource management -- Internal marketing of services -- Major issues and practical proposals -- Summary and topics for future …