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Entrepreneurial Success through Marketing in Nineteenth Century Australia: The Case of John Pottie & Sons

Fisher, John; Stanton, John - In: Journal of Research in Marketing and Entrepreneurship 3 (2001) 1, pp. 39-50

successful family business that is still trading. By exploring the ingredients for its successful entry and growth, this study … seeks to show through one longitudinal case, how entrepreneurship, innovation and marketing were inseparable in contributing … to the competitive advantage developed by this business. Two inter‐related and timeless features stand out in Pottie …

Persistent link: https://www.econbiz.de/10014902565

Best address: the use of innovative marketing in the real estate industry

Jeanine Meyers, Yuvay; Harmeling, Susan S. - In: Journal of Research in Marketing and Entrepreneurship 13 (2011) 1, pp. 74-84

the residential real estate business. Originality/value – Although there is a stream of academic literature regarding …

Persistent link: https://www.econbiz.de/10014902628

Creative industries: aligning entrepreneurial orientation and innovation capacity

Parkman, Ian D.; Holloway, Samuel S.; Sebastiao, Helder - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 1, pp. 95-114

Purpose – The purpose of this paper is to examine the relationship between entrepreneurial orientation, innovation …‐based empirical analysis. Findings – Innovation capacity mediates the relationship between entrepreneurial orientation and two …

Persistent link: https://www.econbiz.de/10014902640

Relationship between entrepreneurship, innovation and performance

Oly Ndubisi, Nelson; Iftikhar, Khurram - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 2, pp. 214-236

Purpose – The purpose of this paper is to investigate the relationship between entrepreneurship, innovation and quality … significant direct relationship between entrepreneurship, innovation and quality performance. Specifically, the three dimensions … of entrepreneurship namely, risk taking, proactiveness and autonomy are significantly associated with innovation and …

Persistent link: https://www.econbiz.de/10014902646

Entrepreneurial education: meeting needs better

McAuley, Andrew - In: Journal of Research in Marketing and Entrepreneurship 15 (2013) 1, pp. 12-22

‐sized enterprises' (SMEs') innovation and education in the context of entrepreneurship. Design/methodology/approach – A wide ranging … narrative supported by examples. Findings – There is still plenty of opportunity for innovation in entrepreneurship education …

Persistent link: https://www.econbiz.de/10014902704

Managing creativity and innovation

Wilson, Nicholas. C.; Stokes, David - In: Journal of Small Business and Enterprise Development 12 (2005) 3, pp. 366-378

between managing creativity and innovation, and call for effective management of them both, through developing business … important role in encouraging creativity and flair alongside the acquisition of core business skills necessary for innovation …Purpose – To distinguish managing creativity from managing innovation and highlight the importance for cultural …

Persistent link: https://www.econbiz.de/10014902991

Technological entrepreneurship and policy environment: a case of China

Zhang, Gang; Peng, Xuebing; Li, Jun - In: Journal of Small Business and Enterprise Development 15 (2008) 4, pp. 733-751

Purpose – This study aims to better understand the level of China's regional technological entrepreneurship (TE) and the impact of entrepreneurship policy on TE through an integrated research framework. Design/methodology/approach – The paper uses factor analysis and regression analysis to...

Persistent link: https://www.econbiz.de/10014903145

Innovation ecology as a precursor to entrepreneurial growth

Griffiths, Mark D.; Gundry, Lisa; Kickul, Jill; Muñoz … - In: Journal of Small Business and Enterprise Development 16 (2009) 3, pp. 375-390

contribute to the understanding of the significant role of innovation investment for new business development and growth. … a country's innovation ecology that have an impact on sustainable economic growth. Design/methodology/approach – This … paper investigates governmental, economic, and technological supports that comprise the innovation ecology of 34 nations …

Persistent link: https://www.econbiz.de/10014903171

Capabilities in small high‐tech firms: a case of plural‐entrepreneurship

Burger‐Helmchen, Thierry - In: Journal of Small Business and Enterprise Development 16 (2009) 3, pp. 391-405

Purpose – The purpose of this paper is to address the issue of evaluating the innovative/entrepreneurial capabilities of small firms in high‐technology industries. Design/methodology/approach – The approach taken is a literature review and case study. Findings – The contribution of the...

Persistent link: https://www.econbiz.de/10014903172

Prior tacit knowledge and first‐year sales: learning from technology entrepreneurs

Marvel, Matthew R.; Droege, Scott - In: Journal of Small Business and Enterprise Development 17 (2010) 1, pp. 32-44

Purpose – This paper aims to explore differences in tacit knowledge at opportunity recognition reported by founders of new technology ventures. The paper seeks to shed light on the types of tacit knowledge related to achieving sales within the first year of new technology ventures....

Persistent link: https://www.econbiz.de/10014903192