This study recognises that innovation and renewal is instrumental in gaining competitiveadvantage. However, large firms often face a renewal dilemma. Despite the fact that manyfirms recognise the need for innovation and renewal, they find it challenging to implementinnovation. Thus, the need for...

Any brand has a specific identity that the company wants to portray to consumers in its targetmarket – its brand identity – what the brand stands for. This is also the case for Oakley, aluxury brand competing in the sports and fashion industries. In essence the brand identity ofa company is...

This study seeks to analyse the critical factors that influence the success andfailure of Small Medium Enterprises (SMEs) in Namibia in the Khomas Findings of the study indicate that there is a problem of business failure in theKhomas Region. Although business owners of successful and...

The term business model is relatively recent. Though it appeared for the first time in the 1950s it rose to prominence and reached the mainstream only in the 1990s. Today the term is commonly used, but there is still no single dominant definition.Many different conceptualizations of business...

The market share of online purchasing is under two percent of total retailspending, which provides an indication that consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with purchasing online and these perceptions are likely to...

ENGLISH ABSTRACT: Uncertainty of continued donor funding poses a risk to microfinance operations worldwide, and thisstudy explores the circumstances under which African microfinance institutions (MFIs) will considercommercial funding as a viable alternative source of funding. This research aims...

ENGLISH ABSTRACT: The South African tourism industry has undergone transformation with numerous“windows of opportunity” having been opened for tourism entrepreneurs. The SouthAfrican small, micro and medium tourism enterprises (SMMTE) sector, however, facesnumerous challenges. To ensure...

ENGLISH ABSTRACT:Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer knowledge about organisational offerings to consumers and communicate how...

Since relationship marketing re-emerged as an approach to marketing, the conceptwas met with a great deal of interest. This interest resulted in relationship marketingbeing researched extensively, whilst businesses started to look for ways to buildrelationships with their clients. Relationships...

In the economic paradigm of the previous century a well-crafted strategy delivered successfulcompetitive advantage. This research questions whether, with the advent of the internet andits networked economy, this premise remains valid. In the past, technological shocks such asthe telephone,...