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Michell, P.C.N. - In: European Journal of Marketing 13 (1979) 1, pp. 3-14

Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated …

Persistent link: https://www.econbiz.de/10014725085

Law, Philip; Wensley, Robin - In: European Journal of Marketing 13 (1979) 1, pp. 15-26

Outlines the authors' beliefs about marketing and marketing managers. Discusses ways in which to improve the … performance of managers involved in marketing, and the way in which they are taught. Emphasizes the need for a variety of new … priorities in the teaching of marketing, enabling the student to face marketing problems better. …

Persistent link: https://www.econbiz.de/10014725086

The Development of Professionalism As An Issue in British Marketing

Walker, David S.; Child, John - In: European Journal of Marketing 13 (1979) 1, pp. 27-54

Examines the history of professionalism as an issue in British marketing. Investigates attempts made to establish … professional attributes in British marketing and the model of professionalism adopted. Looks at limits placed on the progression of … marketing with regard to professionalism. States that the ideal typical model of professionalism has never been a valid …

Persistent link: https://www.econbiz.de/10014725087

Some Aspects of Price Behaviour in Agricultural Markets

Hill, Brian E. - In: European Journal of Marketing 13 (1979) 4, pp. 153-159

Examines some of the peculiarities of agricultural markets and prices in a pre‐EEC context. Argues that, although long‐term price trends can lead to remarkable changes in prices and consumption without market disruption, short‐term price instability demands concerted action.

Persistent link: https://www.econbiz.de/10014725095

Pricing and Advertising

Sasieni, Maurice W. - In: European Journal of Marketing 13 (1979) 4, pp. 194-198

Explores pricing and advertising in respect to how formal methods of research and analysis can help the pricing decision. Shows that available technique of data collection and analysis, although having limitations, can be of great help in making executive decisions.

Persistent link: https://www.econbiz.de/10014725100

The Differential Method of Pricing

Oxenfeldt, Alfred R. - In: European Journal of Marketing 13 (1979) 4, pp. 199-212

Looks at the differential method of pricing which arrives at a price by adding appropriate amounts to specific bases. Proposes that to realize the full benefits of such an approach price‐setters must have both intelligence and imagination as well as being aware of their industry's practices...

Persistent link: https://www.econbiz.de/10014725101

Towards Restoring Equilibrium in the European Agricultural Market: The Case of Milk Products

Baert, Hendrik A. - In: European Journal of Marketing 13 (1979) 4, pp. 260-268

States that the continuing structural disequilibrium in the marketing of milk and milk products is of concern in the …

Persistent link: https://www.econbiz.de/10014725105

An Appraisal of Multi‐Attribute Utility Models in Marketing

Lock, Andrew R.; homas, T - In: European Journal of Marketing 13 (1979) 5, pp. 294-307

Looks at the marketing literature on the subject of multi‐attribute utility models. Reviews the multiple objective and … successfully into the field of strategic marketing policy‐making. …

Persistent link: https://www.econbiz.de/10014725108

Personal Selling

Hammann, Peter - In: European Journal of Marketing 13 (1979) 6, pp. 141-176

marketing of commodities which have to be explained or demonstrated to the buyer and particularly, therefore, in industrial … marketing and the marketing of services. It is recognised, however, that personal selling is a relatively expensive means of …

Persistent link: https://www.econbiz.de/10014725112

The Effects of the Abolition of Resale Price Maintenance in Two Trades

Fulop, Christina; March, Tim - In: European Journal of Marketing 13 (1979) 7, pp. 223-236

Compares and contrasts the effects of the resale price maintenance abolition of 1964 emerging in different products and markets, with particular emphasis on the furniture and footwear trades. Finds that the furniture trade has been more significantly affected, with a higher consciousness of...

Persistent link: https://www.econbiz.de/10014725114