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48701
The
marketing
of computers and office machinery
McTavish, Ronald
- In:
European Journal of Marketing
1
(
1967
)
2
,
pp. 42-53
selling to achieve solutions for
marketing
problems, with regard to computers and office machinery. Focuses mainly on the …
Persistent link: https://www.econbiz.de/10014725384
Saved in:
48702
Education and Research in
Marketing
: The C.N.A.A. System
Spillard, Peter
- In:
European Journal of Marketing
1
(
1967
)
2
,
pp. 29-41
Proposes to attempt to explain why this situation of
marketing
as a significant specialism will change within the next … in a business studies degree with
marketing
as a major specialism and recommends various universities for varying courses … within this specialism. Summarises that for
marketing
in particular, the new system is ideally placed as long as some kind of …
Persistent link: https://www.econbiz.de/10014725385
Saved in:
48703
The management of export
marketing
in engineering industries
Hunt, H.G.
;
Froggatt, J.D.
;
Hovell, P.J.
- In:
European Journal of Marketing
1
(
1967
)
1
,
pp. 10-24
), into the management of export
marketing
in the textile machinery, agricultural machinery, and mechanical handling equipment … size and covering all the major sections of the three industries. States the standard of export
marketing
is not solely a …
Persistent link: https://www.econbiz.de/10014725392
Saved in:
48704
Measuring the selling effectiveness of different advertising appropriations
Lookwood, Thornton C.
- In:
European Journal of Marketing
2
(
1968
)
1
,
pp. 4-12
Presents one of the methods given to the
Marketing
Society Study Group intended for examining the setting of …
Persistent link: https://www.econbiz.de/10014725394
Saved in:
48705
The structure of agricultural
marketing
in the United Kingdom
Kirk, J.H.
- In:
European Journal of Marketing
2
(
1968
)
1
,
pp. 37-45
Shows how the
marketing
of agricultural products differs from the
marketing
of consumer goods, dealing chiefly with …
marketing
in the home‐produced sector. Presents a general survey of the main structural features of leading UK
marketing
boards … and private enterprise systems of distribution. Suggests some future trends in agricultural
marketing
which will take …
Persistent link: https://www.econbiz.de/10014725397
Saved in:
48706
Coupon trading and cigarette smoking: a comment on the government's decision to limit coupon trading
Pass, C.L.
- In:
European Journal of Marketing
2
(
1968
)
1
,
pp. 46-51
Investigates the effect of coupon trading on the overall level of cigarette consumption. Reveals that there seems to be no correlation between the expansion of coupon brands and total cigarette smoking but merely a change of pattern in brand preferences. Suggests that the government's intentions...
Persistent link: https://www.econbiz.de/10014725398
Saved in:
48707
American buying houses in Britain
Salkud, Martin
- In:
European Journal of Marketing
2
(
1968
)
2
,
pp. 110-117
be learned in this area of exporting which can be applied elsewhere in other
marketing
areas. …
Persistent link: https://www.econbiz.de/10014725401
Saved in:
48708
Government aid to Britain's export drive
Lawrence, Raymond
- In:
European Journal of Marketing
2
(
1968
)
2
,
pp. 118-130
Examines Britain's export intelligence, starting with Board of Trade's evaluation of the world market for a new product. Questions the Board of Trade's split in responsibility between its home duties and those of the diplomatic service aboard and the effect this has on interpretation of results....
Persistent link: https://www.econbiz.de/10014725402
Saved in:
48709
Marketing
to children
Morley, John
- In:
European Journal of Marketing
2
(
1968
)
2
,
pp. 139-146
‐orientation. Describes the available information in child consumption, purchasing, incomes and influences, and reviews the
marketing
…
Persistent link: https://www.econbiz.de/10014725404
Saved in:
48710
Decline in the status of household decision making
Cooper, Peter
- In:
European Journal of Marketing
2
(
1968
)
3
,
pp. 179-184
marketing
scene, investigating possible causes of these changes. Gives on account of micro‐economic factors and their effect on …
Persistent link: https://www.econbiz.de/10014725406
Saved in:
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