It is the objective of this paper to provide a methodological framework for the analysis of regional marketing programs which include regional-origin labeling as well as quality assurance and control. Such programs are increasingly introduced in Europe and other parts of the world as a means...

In diesem Beitrag werden ökonomische Wirkungen einer staatlichen Förderung der Regionalvermarktung von Lebensmitteln untersucht. Zwei Arten von staatlichen Instrumenten werden dabei unterschieden. Zunächst wird eine zentral-regionale und/oder eine regionale Gemeinschaftswerbung für ein...

The protection of the regional origin of foods is a major part of the food-quality policy in the EU. It is the objective of this article to analyze economic effects of such policy instruments. Two different types of policy are distinguished which are both designed to promote regional products....