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From seeing the market to mark...
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Brand management
26
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25
Consumer behaviour
19
Konsumentenverhalten
16
Brand image
10
Markenimage
10
Brand
8
Markenartikel
8
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China
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Aesthetics
6
International marketing
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Ästhetik
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Internationales Marketing
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Arts
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Business ethics
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Corporate culture
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Kulturelle Identität
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Luxury goods
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Luxusgüter
4
Marketing theory
4
Unternehmensethik
4
Unternehmenskultur
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Advertising effects
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Betriebliche Wertschöpfung
3
Cultural marketing
3
Customer integration
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Fashion
3
Internet marketing
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Kulturmarketing
3
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Marketingmanagement
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9
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9
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English
73
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1
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Schroeder, Jonathan E.
89
Borgerson, Janet L.
19
Zwick, Detlev
11
Denegri-Knott, Janice
7
Wu, ZhiYan
5
Cruz, Angela
3
Pongsakornrungsilp, Siwarit
3
Ritson, Mark
3
Wu, Zhiyan
3
Bell, Emma
2
Borgerson, Janet
2
Buchanan-Oliver, Margo
2
Magnusson, Frank
2
Puntoni, Stefano
2
Stern, Barbara B.
2
Warren, Samantha
2
Akdevelioglu, Duygu
1
Allen, Douglas E.
1
Askegaard, Søren
1
Blomberg, Britta
1
Bradshaw, Alan
1
Buchanan‐Oliver, Margo
1
Colomina, Beatriz
1
Denegri‐Knott, Janice
1
Dobers, Peter
1
Escudero Magnusson, Martin
1
Gosling, Jonathan
1
Jackson Lears, T.J.
1
Jensen, Robert
1
Karababa, Eminegül
1
Kedzior, Richard
1
Lim, Lynn L.K.
1
Luo, Jifeng
1
Magnusson, Martin Escudero
1
Patterson, Maurice
1
Porkess, Katie
1
Puntoni, S.
1
Ruvalcaba, Cecilia
1
Sullivan, Kate
1
Szmigin, Isabella
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European journal of marketing : EJM
8
European Journal of Marketing
6
Marketing theory
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Routledge interpretive marketing research
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing management : MM
2
Routledge companions in business, management and accounting
2
Scandinavian journal of management
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Critical marketing : defining the field
1
Cutting-edge issues in business ethics : continental challenges to tradition and practice
1
Discussion Papers in Management
1
ERIM Report Series Reference
1
ERIM report series research in management
1
Gendering theory in marketing and consumer research
1
Handbook of qualitative research methods in marketing
1
Imagining organizations : performative imagery in business and beyond
1
International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
1
International Marketing Review
1
International marketing review
1
Journal of Historical Research in Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing communication : new approaches, technologies, and styles
1
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
1
Routledge Interpretive Marketing Research Ser.
1
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
1
The Routledge companion to contemporary brand management
1
The Routledge companion to digital consumption
1
The journal of brand management : an international journal
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ECONIS (ZBW)
63
OLC EcoSci
15
Other ZBW resources
7
BASE
2
USB Cologne (EcoSocSci)
2
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1
Critical visual analysis
Schroeder, Jonathan E.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 303-321)
.
2006
Persistent link: https://www.econbiz.de/10003445859
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2
Critical marketing : insights for informed research and teaching
Schroeder, Jonathan E.
- In:
Critical marketing : defining the field
,
(pp. 18-29)
.
2007
Persistent link: https://www.econbiz.de/10003534396
Saved in:
3
Kunst, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
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4
Style and strategy : snapshot aesthetics in brand culture
Schroeder, Jonathan E.
- In:
Imagining organizations : performative imagery in …
,
(pp. 129-151)
.
2012
Persistent link: https://www.econbiz.de/10009313018
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5
Aesthetics awry : the Painter of Light and the commodification of artistic values
Schroeder, Jonathan E.
- In:
Brands : interdisciplinary perspectives
,
(pp. 311-324)
.
2015
Persistent link: https://www.econbiz.de/10010478955
Saved in:
6
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10003826398
Saved in:
7
Reinscribing gender : social media, algorithms, bias
Schroeder, Jonathan E.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
Saved in:
8
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
9
Visual consumption
Schroeder, Jonathan E.
-
2002
Persistent link: https://www.econbiz.de/10004745469
Saved in:
10
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10009870701
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