Corporate branding in perspective : a typology
Jonathan E. Schroeder
| Year of publication: |
2017
|
|---|---|
| Authors: | Schroeder, Jonathan E. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 9/10, p. 1522-1529
|
| Subject: | Consumer behaviour | Corporate branding | Brand culture | Cultural branding | Visual culture | Markenführung | Brand management | Konsumentenverhalten | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2017-0450 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011755160