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Moderation in management research : what, why, when, and how
Dawson, Jeremy F. - In: Journal of business and psychology 29 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010340217
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Restricted variance interactions in entrepreneurship research : a unique basis for context-as-moderator hypotheses
Cortina, Jose M.; Köhler, Tine; Sheng, Zitong; Keeler, … - In: Entrepreneurship theory and practice : ET&P 47 (2023) 5, pp. 1995-2016
Persistent link: https://www.econbiz.de/10014325173
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A marginal effects approach to interpreting main effects and moderation
Busenbark, John R.; Graffin, Scott D.; Campbell, Robert J. - In: Organizational research methods : ORM 25 (2022) 1, pp. 147-169
Persistent link: https://www.econbiz.de/10012794832
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Unpicking motives to purchase locally-produced food : analysis of direct and moderation effects
Memery, Juliet; Angell, Robert; Megicks, Phil; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1207-1233
Persistent link: https://www.econbiz.de/10011338799
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Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: The journal of product & brand management 24 (2015) 5, pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
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Investigating influence of moderators in adopting internet : Indian seniors perspective
Mukerjee, Hory Sankar; Deshmukh, G. K.; Mukherjee, Dewashish - In: Global business review 24 (2023) 4, pp. 721-741
Persistent link: https://www.econbiz.de/10014366045
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The roles of supply chain visibility and project flexibility as success factors for supply chain management projects
Meyer, Christoph Manuel - In: International journal of integrated supply management : … 16 (2023) 3, pp. 285-311
Persistent link: https://www.econbiz.de/10014320452
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Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: Journal of Product & Brand Management 24 (2015) 5, pp. 449-461
Purpose – The purpose of this paper is to examine the impact of celebrity endorser credibility on consumer self-brand connection and endorsed brand equity. A conceptual model is developed, positioning consumer self-brand connections as a partial mediator of the effect of endorser credibility...
Persistent link: https://www.econbiz.de/10014897329
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Unpicking motives to purchase locally-produced food: analysis of direct and moderation effects
Memery, Juliet; Angell, Robert; Megicks, Phil; … - In: European Journal of Marketing 49 (2015) 7/8, pp. 1207-1233
,223 shoppers. A three-stage analysis is used using structural equation modelling. Moderation effects are tested using both latent … interactions and multiple-group analysis. Findings – Shoppers purchase local food more frequently as a consequence of local support …
Persistent link: https://www.econbiz.de/10014723575
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How are we testing interactions in latent variable models? : surging forward or fighting shy?
Cortina, Jose M.; Markell-Goldstein, Hannah M.; Green, … - In: Organizational research methods : ORM 24 (2021) 1, pp. 26-54
Persistent link: https://www.econbiz.de/10012391454